top of page

Smoke-Free Agents: Everyone can be an agent in their own environment!

By Intan Rahmaningtyas

Smoke-Free Agents is a youth-led organization aim to denormalize the intervention of the tobacco industry and smoking culture within the youth community and open up a new perspective on tobacco control by appealing to them to take action for a better environment and country through hopeful communication. The current number of child-smokers in Indonesia has reached 40% of the total child population. They start smoking from a very early age, even from the age of 10 years. Children have a brain that easily absorbs information like a sponge. They may not have the ability to filter information like adults. And with advertisements from the tobacco industry, children associate smoking cigarettes as a 'cool' and a fun way of living! Cigarette advertisements are freely put very close to their surroundings, in schools, houses, and convenient stores. Smoke-Free Agents believes that every one of us can be an "agent of change" in our own environment. Watch the story in the video below, and be inspired!


bottom of page